CRM Setup and Pipeline Management
Custom CRM pipelines, opportunity stages, contact organization, tags, custom fields, lead assignment, and sales-process configuration.
Available for Hire — GoHighLevel Expert
Build GHL Systems That Turn Leads Into Customers
A GoHighLevel Expert with more than two years of hands-on experience building CRM systems, automated workflows, sales funnels, websites, appointment systems, and lead-nurturing campaigns for agencies and service-based businesses.
2+ Years of GHL Experience
End-to-End CRM Automation
Websites, Funnels & Workflows
Rowel Anzano
GoHighLevel Automation Expert | Available for Projects
Connected Automation System
CRM · Workflows · Messaging · Reporting
Lead Capture SystemConfigured
Pipeline AutomationConnected
Email & SMS Follow-UpActive
Appointment JourneyOptimized
About Me
Helping Businesses Simplify Marketing, Sales and Follow-Up
Hi, I’m Rowel Anzano, a GoHighLevel AI Automation Expert with over two years of hands-on experience. I help agencies and businesses build organized systems for capturing leads, managing opportunities, following up with prospects, booking appointments, sending proposals, and collecting payments.
My experience includes GoHighLevel websites, landing pages, sales funnels, CRM pipelines, automated workflows, email and SMS campaigns, appointment calendars, AI chatbots, A2P registration, e-commerce websites, custom HTML and CSS, integrations, and account configuration.
I focus on creating practical systems that reduce manual work, improve response times, and give business owners a clearer view of their customer journey.
Business-focused systems
Responsive development
Detailed testing
Reliable support
What I Do
Complete GoHighLevel Solutions
From CRM foundations to advanced workflows, I build connected systems that help teams capture, organize, nurture, and convert leads.
Workflow Automation
Automated lead nurturing, appointment reminders, status updates, internal notifications, follow-up sequences, and customer journey workflows.
Website and Funnel Development
Responsive GoHighLevel websites, landing pages, sales funnels, lead-capture pages, thank-you pages, and conversion-focused forms.
Email and SMS Marketing
Automated email and SMS campaigns designed for lead follow-up, appointment reminders, reactivation, nurturing, and customer communication.
Calendar and Appointment Systems
Calendar configuration, booking pages, confirmation messages, reminders, rescheduling automation, and appointment-status workflows.
AI Chatbots and Conversation Automation
AI-powered chat experiences, lead qualification, automated responses, appointment assistance, and conversation routing.
A2P Registration and Phone Setup
Assistance with A2P registration, business information preparation, campaign setup, phone-number configuration, and messaging compliance.
Custom Code and Integrations
Custom HTML, CSS, JavaScript, webhook connections, forms, embedded tools, third-party integrations, and advanced platform customization.
Automation Systems
GoHighLevel Workflows I Can Build
Every workflow is planned around a clear customer journey, accurate CRM data, timely communication, and measurable next steps.
New Lead Automation
Lead capture and CRM organization
Contact Created→Add New Lead Tag→Create Opportunity
Automatically organizes new contacts, applies the correct lead status, and creates an opportunity inside the sales pipeline.
Contacted Lead Nurture
Multi-day email and SMS follow-up
Tag Added→Find Opportunity→Email + SMS→Monitor Reply
A structured multi-day follow-up system that sends messages while monitoring responses and notifying the team when a lead replies.
Interested Lead Automation
Engagement detection and booking
Customer Replies→Interested Tag→Update Opportunity→Booking Link
Identifies engaged leads, updates their pipeline status, and sends appointment-booking invitations through email and SMS.
Appointment Confirmation and Reminder
Booking confirmations and timed reminders
Appointment Booked→Booked Tag→Confirmation→Reminders
Confirms appointments and sends scheduled reminders to improve attendance and reduce missed appointments.
Appointment Showed
Attendance tracking and pipeline movement
Status Updated→Showed Tag→Find Opportunity→Update Pipeline
Keeps CRM records accurate when a prospect attends an appointment and automatically moves the opportunity to the correct stage.
Appointment No-Show Recovery
Missed appointment reactivation
No-Show Status→No-Show Tag→Update Opportunity→Reschedule
Automatically follows up with contacts who missed an appointment and encourages them to schedule another time.
Appointment Cancelled
Cancellation records and synchronization
Cancelled→Cancelled Tag→Find Opportunity→Update CRM
Records cancellations properly and keeps the customer’s contact and opportunity information synchronized.
Proposal Sent
Proposal delivery and stage updates
Opportunity Changed→Proposal Tag→Send Contract→Update Stage
Automates proposal delivery, contract sending, tagging, and CRM stage updates.
Proposal Signed
Agreement completion and invoicing
Contract Completed→Signed Tag→Update Opportunity→Send Invoice
Connects signed agreements with the invoicing process and updates the customer’s pipeline status automatically.
Payment Success
Payment tracking and paid-stage updates
Payment Received→Paid Tag→Find Opportunity→Paid Stage
Updates the CRM when a successful payment is received and marks the opportunity with the correct paid status.
Selected Work
Systems Built for Real Business Processes
Portfolio demonstrations designed to show practical GoHighLevel implementation across lead generation, sales, scheduling, websites, and AI automation.
Lead Capture and CRM Pipeline System
A complete system that captures contacts, applies tags, creates opportunities, and moves leads through organized pipeline stages.
- Contact capture
- Automatic tagging
- Opportunity creation
- Pipeline organization
- Internal notifications
Multi-Day Lead Nurture Campaign
An automated follow-up sequence that combines email, SMS, wait steps, reply detection, and conditional workflow paths.
- Email follow-up
- SMS follow-up
- Response monitoring
- Conditional logic
- Team notifications
Appointment Booking and Reminder System
A complete booking process with confirmation messages, timed reminders, attendance tracking, cancellation handling, and no-show recovery.
- Booking confirmation
- Email reminders
- SMS reminders
- No-show recovery
- Rescheduling automation
Proposal-to-Payment Automation
An automated customer journey that sends proposals, tracks signed agreements, issues invoices, and updates opportunities after payment.
- Proposal delivery
- Contract tracking
- Invoice automation
- Payment status
- Pipeline updates
Conversion-Focused GoHighLevel Website
A responsive business website designed to generate leads, explain services, and connect visitors to forms, calendars, workflows, and CRM pipelines.
- Responsive design
- Lead forms
- Appointment calendar
- Custom HTML and CSS
- Mobile optimization
AI Lead Qualification System
An automated conversation system that answers common questions, gathers contact information, qualifies prospects, and directs leads to the next step.
- Automated responses
- Lead qualification
- Contact capture
- Appointment routing
- CRM integration
White Label GoHighLevel Dashboard
✓ Completed White Label ProjectA fully white-labeled GoHighLevel sub-account configured with custom branding, login page, and dashboard — delivered as a branded CRM platform for a client agency. Includes custom domain, RA branding, and full CRM setup.
GoHighLevel Calendar & Listing Systems
✓ Completed Calendar Listing & Booking Systems
E-Commerce / Booking
Car Rental Listing & Calendar System
A GoHighLevel-powered car rental listings page with availability filters, price range, category sorting, and booking calendar integration.
Service Business
Automotive Service Booking Calendar
A service booking page for an automotive business offering car wash, tire change, detailing, oil change, and maintenance — all bookable via GoHighLevel calendars.
A2P 10DLC Registration — Approved
Multiple client accounts successfully registered and compliant for SMS messaging
✓ You are now A2P 10DLC compliant — All accounts verified
Industry Experience
Industries I Can Support
Home Services
Construction
Solar
Real Estate
E-commerce
Healthcare
Dental
Professional Services
Marketing Agencies
Coaches & Consultants
Technical Skills
My GoHighLevel Toolkit
A practical combination of platform knowledge, automation design, responsive web development, and integration skills.
GoHighLevel Skills
CRM, marketing, operations and automation
CRM configurationPipeline managementWorkflow automationOpportunitiesTriggers and actionsEmail marketingSMS marketingCalendarsForms and surveysWebsitesFunnelsMembershipsReputation managementConversationsDocuments and contractsInvoices and paymentsAI chatbotsSaaS configurationSnapshotsUser permissionsCustom fieldsTagsReporting
Technical Skills
Development, integrations and external tools
HTMLCSSJavaScriptWebhooksAPI integrationsZapierMakeBase44HostingerResponsive web designAI-assisted developmentA2P setupE-commerce websitesConversion optimizationTracking setupTechnical support
How I Work
A Clear Process From Planning to Launch
01
Discovery
Understand the business, target audience, sales process, current problems, and desired automation outcomes.
02
System Planning
Map the customer journey, CRM pipeline, workflow conditions, communication sequence, and integrations.
03
Development
Build the workflows, funnels, forms, calendars, pipelines, campaigns, and supporting assets.
04
Testing
Test triggers, conditions, communication steps, opportunity updates, forms, links, and responsiveness.
05
Launch & Support
Publish the system, provide documentation, and assist with updates or ongoing optimization.
Why Work With Me
Why Choose Me for Your GoHighLevel Project?
Hands-On Experience
More than two years of practical experience building and managing GoHighLevel systems.
Business-Focused Automation
I build workflows around real business goals instead of adding unnecessary automation.
Detail-Oriented Execution
Every trigger, condition, tag, message, pipeline stage, and integration is carefully reviewed.
Reliable Communication
Clear updates, organized implementation, and transparent project communication from start to finish.
Client Feedback
Testimonials and Project Feedback
Illustrative project-feedback wording for portfolio presentation. Replace these examples with verified client quotes, names, and photos before publishing them as actual testimonials.
Rowel reorganized our GoHighLevel account into a clear pipeline and built the follow-up workflows we had been struggling to finish. Leads are now assigned correctly, our team receives the right notifications, and the entire process is much easier to manage.
Agency OwnerU.S. Home Services Marketing AgencyMichael Reynolds
The appointment reminders, missed-call follow-up, and no-show recovery workflows were set up carefully and tested from end to end. We reduced manual follow-up and finally have a consistent system for keeping prospects engaged.
Operations ManagerReal Estate Sales TeamSophia Turner
Our landing pages, forms, conversation automation, and CRM stages now work together instead of operating as separate pieces. Rowel communicated clearly, handled revisions quickly, and documented the system so our staff could use it confidently.
Marketing DirectorSolar and Energy Services CompanyDaniel Carter
Ready to Build a Smarter GoHighLevel System?
Let’s create a CRM, workflow, website, or funnel that helps your business manage leads and customers more efficiently.
Contact
Let’s Discuss Your Project
Tell me what you need help with, what you are currently using, and what result you want the system to create. Contact me directly through email, phone, or LinkedIn, and I’ll respond with the best next step.